Google Search Network “GSN” Paid Ads

Our aim to reach with high quality your persona. And grantee the results by our marketing team. The ads will aim to got more engagement and organic likes and followers.

Google Search Network (GSN)

When typical online users hear about the word Ads, the first comes to mind is the Search Network or GSN. This is the most common form of PPC advertising. Besides, the main Google Search page, GSN included other sites, for instances, Google Images, Google Maps, and YouTube which all these sites have search facilities powered by Google.

If you including “Search Partners” in your Google Ads settings, you might find your ads appearing in other search engineers like Ask.com, AOL and others who partnered with Google as alternative search providers.

Whenever an online user makes a search query using particular keywords or phrases, the PPC ads on the Google Search Network are triggered with the ads displayed at side of search result and also together with search result entries.

According the latest comScore 2015 study, 63.9% of the time, Google.com is the most influential publisher in the GSN.

The coverage of Google Display Network is huge which can be considered one of the largest digital advertising network in the planet of Earth. Aside from publishing sites such as YouTube, Gmail and Google Finance, GDN also includes practically all the online sites that integrates with Ads advertising (Google AdSense).

GSN has been approaching more than 90% of all Internet users from around the globe, this is because there are more than two million sites included the GSN. The GSN is large enough that captures as much as 34% of the total expenditures on online advertising, with businesses allocating up to only 10% of their total marketing budgets on the GSN.

As in contrast of Search Network where Google.com is the primary publisher, whereas Display Network play the role as a conduit or bridge that link-up among publishers, advertisers and website users.

• PPC ads on the GSN are targeted towards search users who are actively searching for specific product and/or services and may already have a positive intent to purchase
• These search users are already further down buying cycle or the sales funnel. These are valuable leads that have a greater possibility of becoming paying customers
• Leads like these are scarce and are not east to come by. That’s why GSN ads placements are more competitive and more expensive than GDN
• PPC ads on the GSN can target anywhere on the buying cycle with the proper use of keywords and phrases. The users might from leads who have already done their research and are looking for specific products/services to buy, to users who already have their credit cards in their hands and are ready to purchase
• PPC ads on the GSN make user of pull marketing. Customer here are actively pushing to find the right product or services. Your ads pulls them in and convert them into customers